Quote & RFQ
Requirements, project scope and commercial fit determine which enquiries deserve attention.
Typical buyersIndustrial · Manufacturing · EPC
- RFQ
- →Requirements review
- →Quote
AI Performance Marketing Platform for B2B and Sales-Assisted Businesses
Not all leads are worth winning. Generate the ones that are.
Zephra connects lead quality and sales outcomes to your Google, Meta and LinkedIn Ads and orchestrates what changes next—so you generate more valuable pipeline, not just more leads.
10–15 min assessmentNo CRM required to startNo campaign changes during assessmentRevocable OAuth access
Works across
Google Ads
Meta Ads
LinkedIn Ads
Brands our co-founder has led marketing for
$300M+ in opportunity pipeline generated across prior marketing roles.
The problem
A lead tells you too little.
The sale can come too late.
An enquiry shows interest — not what that lead is worth. In a long sales cycle, the final sale may arrive weeks or months later, while your campaigns keep spending.
-
Initial lead
Interest recorded. Value still unclear.
-
Earlier business signals
Fit, intent, requirements and sales feedback emerge.
-
Final outcome
The sale reveals actual value — but the campaign has already spent more.
Ad platforms see the conversions you share. Your sales team sees which enquiries are relevant, ready and worth pursuing. Zephra uses earlier signals from your CRM or feedback from your team to assess lead quality and guide acquisition before final sales outcomes arrive.
Who it’s for
Built for businesses where a lead is only the beginning.
For businesses where sales conversations, qualification and buying requirements reveal what an enquiry is worth.
Demo & sales-led
Sales conversations reveal customer fit and buying intent.
Typical buyersB2B SaaS · Technology
- Demo request
- →Qualification
- →Opportunity
Enquiry & consultation
A conversation helps distinguish serious prospects from unsuitable enquiries.
Typical buyersConsulting · Professional services · Real estate
- Enquiry
- →Consultation
- →Proposal
Application & multi-stage
Eligibility and progression reveal more than the initial submission.
Typical buyersEducation providers
- Application
- →Assessment
- →Decision
Best fit when you’re running paid campaigns, lead quality varies, and CRM information or feedback from your team can help improve acquisition.
See Zephra in action
See what deserves attention—and what Zephra does next.
For each situation: the issue, the action Zephra takes and what to check after it runs.
Explore at your own pace.
Same opportunity stage. Different buying signals.
| Enquiry A | Enquiry B | |
|---|---|---|
| Day 12 | Relevant opportunity | Relevant opportunity |
| Day 21 · CRM | Comparing quotes. No end-buyer access. | Budget approved. Plant visit complete. |
| Earlier Google feedback | Lower assessed value | Higher assessed value |
| Day 120 | Lost · Buyer chose elsewhere | Won · Order received |
The issue
Stage alone misses intent.CRM notes and activity suggest different win likelihoods.
The action
Weight the feedback.Where configured, Zephra sends both opportunity events with assessed values once you approve. Company type alone does not decide the score.
After it runs
Learn from the outcome.With the events flowing, compare later wins and losses against the earlier signals across more opportunities.
Which channel deserves more budget?
| Google Ads | LinkedIn Ads | |
|---|---|---|
| Spend | $12,000 | $18,000 |
| Enquiries | 60 | 30 |
| Qualified leads | 17 | 18 |
| Opportunities | 4 | 9 |
| Cost per opportunity | $3,000 | $2,000 |
| Proposed budget | $10,500 | $19,500 |
The issue
Promising, not yet proven.LinkedIn shows more opportunities, but nine against four is too few to move budget with confidence.
The action
Run a capped test.Move $1,500 to LinkedIn for 30 days once you approve, keeping Google coverage and total spend unchanged.
After it runs
Review at day 30.Compare cost per opportunity as sales feedback arrives, then continue, adjust or end the test.
The ad and page should make the same promise.
| Current page | Proposed page | |
|---|---|---|
| Ad offer | Finance consultation | Finance consultation |
| Headline | Our services | Plan your next stage of growth |
| Next step | Complete a detailed brief | Book a consultation |
| Form | Financial details upfront | Contact details + main need |
The issue
The journey loses focus.A specific ad leads to a generic page and a demanding form.
The action
Align the page.Zephra builds the clearer offer and simpler form, then publishes the variant once you approve.
After it runs
Do useful enquiries increase?With the new page live, track enquiry conversion and qualification together.
The enquiries arrived. Did the events?
| Record | Count | Status |
|---|---|---|
| Enquiries received | 50 | All sources |
| Eligible events | 42 | Ready to send |
| Accepted | 36 | Delivered |
| Rejected | 6 | Needs review |
The issue
Find the delivery gap.Check the six rejected events and their error reasons.
The action
Correct the setup.Zephra fixes the supported issues and retries the eligible events without duplicates, inside your permissions.
After it runs
Verify delivery.After the retry, check accepted events. Recovered reporting is not new business.
The enquiries arrive. The viewings do not.
| Broad reach | Intent-led | |
|---|---|---|
| Spend | $15,000 | $9,000 |
| Enquiries | 120 | 45 |
| Cost per enquiry | $125 | $200 |
| Viewings attended | 6 | 24 |
| Cost per attended viewing | $2,500 | $375 |
| Proposed budget | $9,000 | $15,000 |
The issue
Cheaper enquiries, empty viewings.Broad reach wins on cost per enquiry, but only 6 of its 120 enquiries attend a viewing.
The action
Move budget to intent-led.Zephra shifts the budget and applies the audience exclusions once you approve, within your spend limits.
After it runs
Did the viewings follow?With the shift live, track attended viewings and later sales feedback before moving more budget.
Response is falling. What should change?
| Earlier 14 days | Recent 14 days | |
|---|---|---|
| Click-through rate | 1.4% | 0.9% |
| Ad frequency | 2.1 | 3.8 |
Two concepts to testBuild practical data skills.Explore real course projects.
The issue
Investigate the decline.Check creative, audience and tracking before assuming fatigue.
The action
Refresh the creative.Zephra generates new image and copy variants for the same offer and launches them once you approve.
After it runs
Look beyond clicks.Once the new creative is running, compare qualified enquiries and application progression.
See how the workflow comes together in the product.
The product
Explore it yourself.
Create campaigns, find what needs attention and make improvements—all in one workspace.
Explore ZephraInteractive product walkthrough
Zephra · Acquisition diagnosis
Areas reviewed
- Campaign setup
- Tracking
- Landing experience
- Audience & message Review
Observation
Poor-fit enquiries are increasing.
Supporting evidence
CRM details and team feedback suggest the pattern is concentrated in one audience/message combination.
Proposed next step
Review targeting and messaging before increasing spend.
ReviewDecisions & controls
Understand the decision.
Control the action.
Zephra weighs the evidence, then acts, asks for review, investigates or waits. Your team decides what runs automatically, what needs approval and the limits that apply.
Available evidence
- Campaign performance
- Lead quality signals
- Team feedback
- Business outcomes, where connected
Zephra weighs the evidence that has actually arrived
One of four decisions
Act
Make the change when the evidence is clear and your controls allow it.
Such as adding negative keywords for search terms that spend without converting, within your limits.
Review
Bring a proposed change to your team when approval or human judgement is needed.
Such as a budget change larger than the limit you have set.
Investigate
Examine the signals more closely when the cause is unclear.
Such as enquiries rising while qualification falls, with no clear cause.
Wait
Keep monitoring when the evidence is too limited or conflicting to justify a change.
Such as too few recent opportunities to compare two channels.
Your team sets the boundaries.
Approvals
Choose which actions can proceed directly and which require confirmation.
Permissions
Limit access to the accounts, platforms and actions you permit.
Spend limits
Set boundaries for budget and allocation changes.
Change limits
Set how large a change can be and when it can run.
Available actions depend on the advertising platform, evidence and your configuration.
The Zephra platform
One platform to create, run and improve acquisition.
Launch new campaigns or improve the ones you already run. Zephra connects campaign performance with lead quality and sales feedback, decides what to improve across channels and makes the changes within your controls.
Create and run acquisition
Create and manage campaigns, creative and landing pages across Google, Meta and LinkedIn.
Start new or connect existing campaigns.
- Campaigns
- Creative
- Landing pages
Connect performance with lead quality
Bring campaign and conversion data together with CRM signals or team feedback to assess enquiries against your customer profile and buying requirements.
- First-party & server-side tracking
- CRM signals
- Team feedback
Diagnose, optimise and improve
Rebalance budget across channels and improve each campaign—from bids and search terms to creative and landing pages—within your approvals and limits.
Explain acquisition decisions to leadership using campaign performance, lead-quality evidence and business outcomes.
- Diagnosis
- Recommendations & actions
- Outcome review
- 45 optimisation checks & actions
Free ad account assessment
Find where your ad spend is losing value.
Connect an existing Google Ads, Meta Ads or LinkedIn Ads account. Get a prioritised review of wasted spend, campaign structure, performance constraints and measurement gaps — so you know what deserves attention first.
- Wasted spend — search terms, audiences and placements spending without results.
- Campaign structure — campaign, budget and bidding settings that limit performance.
- Performance constraints — patterns that deserve investigation before you increase spend.
- Measurement gaps — whether the conversion signals being tracked support your campaign objectives.
The assessment works from ad-account data. Judging which enquiries were worth winning needs sales feedback or CRM outcomes, which you can connect later.
No CRM required to startNo campaign changes during assessment
What connecting involves
During the assessment, Zephra reads and analyses your ad-account data. No campaign changes are made. Data is processed in line with applicable data protection law, including India’s DPDP Act and GDPR — see our Privacy Policy. Access can be revoked from your ad account at any time.
Assessment output
Google Ads · Industrial supplier
Finding
22% of Search spend went to job, course and repair queries.
Evidence
Last 30 days: $5,500 of $25,000 on search terms containing jobs, course, PDF or repair, producing 41 form submissions.
Why it matters
Those form fills count as conversions, so bidding learns to buy more of the same queries.
Recommended next step
Ask sales how many of the 41 were real enquiries before adding negatives: repair may be a genuine service line.
Start with your ad account. Add business context for deeper analysis.
CRM signals or feedback from your team help Zephra assess lead quality and guide acquisition while final sales outcomes are still pending.
Questions, answered
Before you connect.
01What does Zephra’s free ad account assessment include, and what access is required?
Zephra’s free ad account assessment reviews potential wasted spend, campaign structure, performance constraints and measurement gaps, then identifies what deserves attention first. It requires connecting the advertising account being assessed. The assessment makes no campaign changes. Permissions for any later campaign changes are configured separately.
02Do we need a CRM to get started?
No. The free assessment uses your ad-account data only. For lead quality, Zephra uses CRM signals or your team’s feedback on fit and buying intent. Without a CRM, a form or spreadsheet works. If you have one, your CRM stays the system of record.
03How does Zephra optimise paid acquisition when sales take weeks or months?
Zephra uses earlier CRM signals or team feedback about customer fit, buying requirements and intent to assess lead quality before a sale closes. That evidence helps guide acquisition decisions while revenue is still pending. Later wins, losses and realised value help check and refine the assessment.
04How is Zephra different from sending qualified leads or sales conversions back to ad platforms?
Sending qualified leads or sales outcomes back to an ad platform can help its optimisation. Zephra combines campaign performance with earlier CRM signals or team feedback, assesses whether the evidence is useful for the decision, and identifies what deserves attention across acquisition. Supported next steps can include a campaign change, human review, further investigation or waiting for more evidence.
05Does Zephra create campaigns or only analyse existing ones?
Both. You can create new campaigns or connect existing ones. Zephra supports campaign creation and management, creative, landing pages, performance analysis and supported optimisation actions. Available capabilities vary by platform and setup.
06Which advertising platforms does Zephra support?
Zephra works across Google Ads, Meta Ads and LinkedIn Ads. Available campaign types, features and optimisation actions vary by platform and configuration.
07Can Zephra change campaigns automatically?
Yes, for supported actions permitted by your configuration. Your team defines which changes can proceed directly, which require approval, and the spending and change limits that apply. When the evidence does not justify a change, Zephra can recommend review, investigation or waiting.
08Can our team or agency use Zephra alongside its existing workflow?
Zephra can support your internal team or agency with campaign creation, analysis and supported optimisation actions. Your team defines the strategy, provides business context and sets approval requirements. The responsibilities Zephra takes on depend on your setup and the capabilities available.
Your next step
Find your next acquisition improvement.
Connect an existing ad account for a free assessment and see what deserves attention first.
No CRM required to startNo campaign changes during assessment
Launching new campaigns? Request a Free Trial